UPC Announcement 4-13-2016 Announcement


New GTIN / UPC Requirements Starting May 16th

Historically, Pricefalls has strongly recommended that Sellers include GTIN's (UPC, ISBN, etc.) on all product listings. Major advertising channels, including Pricefalls, will soon mandate this data.

As you know, Google Shopping is a great advertising channel and has been a consistent and growing traffic source for Pricefalls. Google recently announced that by May 16th, "you'll need to meet the GTIN requirements to continue serving ads for your products."

For more information on the upcoming change, visit:

Sellers, please ensure that you are sending GTIN's for all product listings on Pricefalls by May 16th, 2016. Products with missing or inaccurate GTIN's may be rejected!

If you have any questions, please feel free to call our Merchant Support team by emailing us at


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